Negative Emotions Towards Brands: Theoretical Perspectives, Measurement, and Future Research

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	The Sage Handbook of Brand Management
Editors	Lia Zarantonello, Daniela Andreini
Publisher	SAGE Publications
Publication status	Published - 2025

Cite this

@inbook{ed682d3e22bd42e0b1d1e41d3eaa701c,

title = "Negative Emotions Towards Brands: Theoretical Perspectives, Measurement, and Future Research",

author = "Lia Zarantonello and Daniela Andreini",

year = "2025",

language = "English",

editor = "Lia Zarantonello and Daniela Andreini",

booktitle = "The Sage Handbook of Brand Management",

publisher = "SAGE Publications",

address = "United Kingdom",

}