Nice White Spaces: Race and Class in Domestic Cleaning Ads During Covid-19

Rachele Dini

Nice White Spaces: Race and Class in Domestic Cleaning Ads During Covid-19

Rachele Dini

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Interiors in the Era of Covid: Interior Design between the Public and Private Realms
Editors	Penny Sparke, Jana Scholze, Patricia Leta-Betancourt, Ersi Ioannidou
Publisher	Bloomsbury
Publication status	Accepted/In press - 1 Mar 2022

Keywords

covid-19
COVID-19 pandemic
domestic hygiene
domestic cleaning products
domestic cleaning product ads
advertising
racial discrimination
racism
racial inequality
class inequality
diversity
greenwashing
environmental crisis
Climate change
water shortage
drought
lockdown
homeschooling
parenting
domestic work
gender inequality
white supremacy
sinophobia
anti-Asian discrimination
racial capitalism
green orientalism
cooption
neoliberalism
self-optimization
tokenism
contemporary British culture
contemporary US culture
environmental rights
environmental activism
National Geographic
Black Lives Matter
civil rights

1 Media Article or Participation
1 Invited talk for an academic audience

Housework
Dini, R. (Advisor)
14 Apr 2022
Activity: Public engagement and outreach › Media Article or Participation
Precarity, Burnout, Waste: Thoughts on Failing Bodies, Pandemic Living, and the Future of Waste Studies
Dini, R. (Speaker)
17 Feb 2022 → 19 Feb 2022
Activity: Talk or presentation for an academic audience › Invited talk for an academic audience

British Academy and Leverhulme Small Research Grant 2021: Cleaning Through Crisis: Political Upheaval and the Advertising of Domestic Hygiene, 1963-2023
Dini, R. (PI)
1/04/22 → 1/04/23
Project: Research

Cite this

@inbook{a4da51c1610d42faa8f539c8055c7933,

title = "Nice White Spaces: Race and Class in Domestic Cleaning Ads During Covid-19",

keywords = "covid-19, COVID-19 pandemic, domestic hygiene, domestic cleaning products, domestic cleaning product ads, advertising, racial discrimination, racism, racial inequality, class inequality, diversity, greenwashing, environmental crisis, Climate change, water shortage, drought, lockdown, homeschooling, parenting, domestic work, gender inequality, white supremacy, sinophobia, anti-Asian discrimination, racial capitalism, green orientalism, cooption, neoliberalism, self-optimization, tokenism, contemporary British culture, contemporary US culture, environmental rights, environmental activism, National Geographic, Black Lives Matter, civil rights",

author = "Rachele Dini",

year = "2022",

month = mar,

day = "1",

language = "English",

editor = "Penny Sparke and Jana Scholze and Patricia Leta-Betancourt and Ersi Ioannidou",

booktitle = "Interiors in the Era of Covid: Interior Design between the Public and Private Realms",

publisher = "Bloomsbury",

}

TY - CHAP

T1 - Nice White Spaces: Race and Class in Domestic Cleaning Ads During Covid-19

AU - Dini, Rachele

PY - 2022/3/1

Y1 - 2022/3/1

KW - covid-19

KW - COVID-19 pandemic

KW - domestic hygiene

KW - domestic cleaning products

KW - domestic cleaning product ads

KW - advertising

KW - racial discrimination

KW - racism

KW - racial inequality

KW - class inequality

KW - diversity

KW - greenwashing

KW - environmental crisis

KW - Climate change

KW - water shortage

KW - drought

KW - lockdown

KW - homeschooling

KW - parenting

KW - domestic work

KW - gender inequality

KW - white supremacy

KW - sinophobia

KW - anti-Asian discrimination

KW - racial capitalism

KW - green orientalism

KW - cooption

KW - neoliberalism

KW - self-optimization

KW - tokenism

KW - contemporary British culture

KW - contemporary US culture

KW - environmental rights

KW - environmental activism

KW - National Geographic

KW - Black Lives Matter

KW - civil rights

M3 - Chapter

BT - Interiors in the Era of Covid: Interior Design between the Public and Private Realms

A2 - Sparke, Penny

A2 - Scholze, Jana

A2 - Leta-Betancourt, Patricia

A2 - Ioannidou, Ersi

PB - Bloomsbury

ER -

Nice White Spaces: Race and Class in Domestic Cleaning Ads During Covid-19

Keywords

Activities

Housework

Precarity, Burnout, Waste: Thoughts on Failing Bodies, Pandemic Living, and the Future of Waste Studies

Projects

British Academy and Leverhulme Small Research Grant 2021: Cleaning Through Crisis: Political Upheaval and the Advertising of Domestic Hygiene, 1963-2023

Cite this