Principles of direct and database marketing (4th edition): Social Networks 2.0: A new perspective for direct marketing.

Professor. Alan Tapp

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Principles of direct and digital marketing
Subtitle of host publication	A new perspective for direct marketing
Place of Publication	London
Publisher	Pearson
Chapter	9
Number of pages	22
Edition	4th
ISBN (Print)	9780273713029
Publication status	Published - 1 Jan 2008

Keywords

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title = "Principles of direct and database marketing (4th edition): Social Networks 2.0: A new perspective for direct marketing.",

keywords = "direct marketing, digital marketing, interactive marketing, Social networks",

author = "{Professor. Alan Tapp} and Rebecca Hughes",

year = "2008",

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booktitle = "Principles of direct and digital marketing",

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TY - CHAP

T1 - Principles of direct and database marketing (4th edition)

T2 - Social Networks 2.0: A new perspective for direct marketing.

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AU - Hughes, Rebecca

PY - 2008/1/1

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KW - direct marketing

KW - digital marketing

KW - interactive marketing

KW - Social networks

M3 - Chapter

SN - 9780273713029

BT - Principles of direct and digital marketing

PB - Pearson

CY - London

ER -