Principles of direct and database marketing (4th edition): Social Networks 2.0: A new perspective for direct marketing.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Principles of direct and digital marketing
Subtitle of host publication	A new perspective for direct marketing
Place of Publication	London
Publisher	Pearson
Chapter	9
Number of pages	22
Edition	4th
ISBN (Print)	9780273713029
Publication status	Published - 1 Jan 2008

Keywords

@inbook{57dd8248f2804b5e82b285aa5f81e39a,

title = "Principles of direct and database marketing (4th edition): Social Networks 2.0: A new perspective for direct marketing.",

keywords = "direct marketing, digital marketing, interactive marketing, Social networks",

author = "\{Professor. Alan Tapp\} and Rebecca Hughes",

year = "2008",

month = jan,

day = "1",

language = "English",

isbn = "9780273713029",

booktitle = "Principles of direct and digital marketing",

publisher = "Pearson",

edition = "4th",

}

TY - CHAP

T1 - Principles of direct and database marketing (4th edition)

T2 - Social Networks 2.0: A new perspective for direct marketing.

AU - Professor. Alan Tapp

AU - Hughes, Rebecca

PY - 2008/1/1

Y1 - 2008/1/1

KW - direct marketing

KW - digital marketing

KW - interactive marketing

KW - Social networks

M3 - Chapter

SN - 9780273713029

BT - Principles of direct and digital marketing

PB - Pearson

CY - London

ER -