Psychological underpinnings of brands

Richard P. Bagozzi, Simona Romani, Silvia Grappi, Lia Zarantonello

Research output: Contribution to journalArticlepeer-review

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This is a pre-print of an article published in ANNUAL REVIEW OF PSYCHOLOGY. The final authenticated version is available online at:
Original languageEnglish
Pages (from-to)585-607
JournalAnnual Review of Psychology
Issue number1
Early online date8 Sept 2020
Publication statusPublished - 1 Jan 2021

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