Psychological underpinnings of brands

Richard P. Bagozzi, Simona Romani, Silvia Grappi, Lia Zarantonello

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Abstract

This is a pre-print of an article published in ANNUAL REVIEW OF PSYCHOLOGY. The final authenticated version is available online at: https://doi.org/10.1146/annurev-psych-010419-051008.
Original languageEnglish
Pages (from-to)585-607
JournalAnnual Review of Psychology
Volume72
Issue number1
Early online date8 Sept 2020
DOIs
Publication statusPublished - 1 Jan 2021

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