© 2018, Henry Stewart Publications. This is an author produced version of a paper published in the Journal of Brand Strategy uploaded in accordance with the publisher’s self- archiving policy. The final published version (version of record) is available online at the link below. Some minor differences between this version and the final published version may remain. We suggest you refer to the final published version should you wish to cite from it.
|Number of pages||12|
|Journal||Journal of Brand Strategy|
|Publication status||Published - 1 Mar 2018|