Should I Stay or Should I Go? The Effect of Allied Brands Negative Publicity on Brand Managers' Decision-Making

Laura Grazzini, Valentina Mazzoli, Lia Zarantonello

Research output: Contribution to journalArticlepeer-review


© 2023, Elsevier. The attached document (embargoed until 13/07/2026) is an author produced version of a paper published in Industrial Marketing Management uploaded in accordance with the publisher’s self-archiving policy. The final published version (version of record) is available online at the link. Some minor differences between this version and the final published version may remain. We suggest you refer to the final published version should you wish to cite from it.
Original languageEnglish
JournalIndustrial Marketing Management
Publication statusPublished - 13 Jul 2023

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