Strategic Management of Salespeople when Promoting New Products: Moderating effects of sales-related organizational psychological climate

Annie Chen, Norman Peng, Kuang-peng Hung

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Abstract

© 2018, Emerald Group Publishing Limited. This is an author produced version of a paper published in EUROPEAN JOURNAL OF MARKETING uploaded in accordance with the publisher’s self- archiving policy. The final published version (version of record) is available online at the link below. Some minor differences between this version and the final published version may remain. We suggest you refer to the final published version should you wish to cite from it.
Original languageEnglish
Pages (from-to)1616-1644
JournalEUROPEAN JOURNAL OF MARKETING
Volume49
Issue number9/10
DOIs
Publication statusPublished - 14 Sept 2015

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