Strategy-as-Coping in Medium-Sized Enterprises: A Social Process of Collective Sensing for Acquisition Opportunities

  • Wilson Ng
  • , Maha Alshaghroud

    Research output: Contribution to journalArticlepeer-review

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    Abstract

    We explore what may be learned from managerial practices of an established medium-sized enterprise (“MSE”) in surviving and thriving during a recession. Drawing on a Strategy-as- Practice (“SAP”) view of managerial action, an improvised strategic process was observed in four acquisitions undertaken by the MSE when its closely-knit management reacted to operational pressure by improvising ideas for potential acquisitions. This process, which we call “collective sensing”, occurred within unscheduled “get-togethers” in the workplace, when participants enacted a range of roles in a routine of sensing potential acquisitions. We explain collective sensing by viewing it as a consistent pattern of actions among top managers who used get-togethers as a creative platform for identifying a stream of potential acquisitions, including potentially valuable opportunities that have been overlooked in the market. Several contributions are proposed for developing and using collective sensing in SMEs as a practical managerial process that can produce high-potential acquisitions.

    © 2018, The Author(s). This is an open-access article distributed under the terms of the Creative Commons Attribution 4.0 International License (CC-BY 4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. See http://creativecommons.org/licenses/by/4.0/
    Original languageEnglish
    Article number28(2)
    Pages (from-to)16-32
    Number of pages17
    JournalJournal of Small Business Strategy
    Volume28
    Issue number2
    Publication statusPublished - 19 Jun 2018

    Keywords

    • Strategy-as practice; Cognition; SMEs; medium-sized, closely controlled enterprises; top managers

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