Technohesion': Engaging students of higher education through digital technology and interactive marketing - a research agenda and theoretical framework

Anthony Thorpe; Lynn L.K. Lim

doi:10.1080/21568235.2013.832349

Technohesion': Engaging students of higher education through digital technology and interactive marketing - a research agenda and theoretical framework

School of Education

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	1 -14
Journal	European Journal of Higher Education
Volume	3
Issue number	4
DOIs	https://doi.org/10.1080/21568235.2013.832349
Publication status	Published - 2013

Access to Document

10.1080/21568235.2013.832349

http://www.tandfonline.com/doi/abs/10.1080/21568235.2013.832349

Cite this

@article{4855f66a63da4f26bc732cec78c4bfb4,

title = "Technohesion': Engaging students of higher education through digital technology and interactive marketing - a research agenda and theoretical framework",

author = "Anthony Thorpe and Lim, {Lynn L.K.}",

year = "2013",

doi = "10.1080/21568235.2013.832349",

language = "English",

volume = "3",

pages = "1 --14",

journal = "European Journal of Higher Education",

issn = "2156-8243",

publisher = "Taylor & Francis",

number = "4",

}

TY - JOUR

T1 - Technohesion'

T2 - Engaging students of higher education through digital technology and interactive marketing - a research agenda and theoretical framework

AU - Thorpe, Anthony

AU - Lim, Lynn L.K.

PY - 2013

Y1 - 2013

U2 - 10.1080/21568235.2013.832349

DO - 10.1080/21568235.2013.832349

M3 - Article

SN - 2156-8243

VL - 3

SP - 1

EP - 14

JO - European Journal of Higher Education

JF - European Journal of Higher Education

IS - 4

ER -