Technohesion': Engaging students of higher education through digital technology and interactive marketing - a research agenda and theoretical framework

Anthony Thorpe; Lynn L.K. Lim

doi:10.1080/21568235.2013.832349

Technohesion': Engaging students of higher education through digital technology and interactive marketing - a research agenda and theoretical framework

Anthony Thorpe
, Lynn L.K. Lim

School of Education

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	1 -14
Journal	European Journal of Higher Education
Volume	3
Issue number	4
DOIs	https://doi.org/10.1080/21568235.2013.832349
Publication status	Published - 2013

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10.1080/21568235.2013.832349

http://www.tandfonline.com/doi/abs/10.1080/21568235.2013.832349

Cite this

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title = "Technohesion': Engaging students of higher education through digital technology and interactive marketing - a research agenda and theoretical framework",

author = "Anthony Thorpe and Lim, \{Lynn L.K.\}",

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