Technology in Audiovisual Translation

TY - CHAP

T1 - Technology in Audiovisual Translation

AU - Massidda, Serenella

AU - Díaz-Cintas, Jorge

PY - 2019/9/10

Y1 - 2019/9/10

N2 - This chapter maps out the field of audiovisual translation (AVT) in conjunction with technology by investigating emerging trends and discussing some critical aspects of the increasing pervasiveness of digital accelerationism and the globalised (r)evolution that has affected the entertainment industry in the last decades. By adopting a diachronic perspective, this chapter opens with an historical trajectory that spans from the invention of cinema at the end of the 19th century to the rise of the Web 2.0 in the new millennium. In order to take stock of the impact that technological advances have had on AVT practices, the most prominent areas of the field, i.e. subtitling and revoicing, are analysed to unveil the specific technologies, architectures, and software programs developed to enhance and optimise translation tasks as well as global localisation workflows. In the last section, a set of conclusions highlight the implications of technological innovation in the professional practice of audiovisual translators.KeywordsAudiovisual translation, subtitling, dubbing, revoicing, cloud-based platforms, workflows © 2020, The Author(s). The attached document (embargoed until 10/03/2021) is an author produced version of a chapter published in THE ROUTLEDGE HANDBOOK OF TRANSLATION AND TECHNOLOGY uploaded in accordance with the publisher’s self- archiving policy. The final published version (version of record) is available online at the link. Some minor differences between this version and the final published version may remain. We suggest you refer to the final published version should you wish to cite from it.

AB - This chapter maps out the field of audiovisual translation (AVT) in conjunction with technology by investigating emerging trends and discussing some critical aspects of the increasing pervasiveness of digital accelerationism and the globalised (r)evolution that has affected the entertainment industry in the last decades. By adopting a diachronic perspective, this chapter opens with an historical trajectory that spans from the invention of cinema at the end of the 19th century to the rise of the Web 2.0 in the new millennium. In order to take stock of the impact that technological advances have had on AVT practices, the most prominent areas of the field, i.e. subtitling and revoicing, are analysed to unveil the specific technologies, architectures, and software programs developed to enhance and optimise translation tasks as well as global localisation workflows. In the last section, a set of conclusions highlight the implications of technological innovation in the professional practice of audiovisual translators.KeywordsAudiovisual translation, subtitling, dubbing, revoicing, cloud-based platforms, workflows © 2020, The Author(s). The attached document (embargoed until 10/03/2021) is an author produced version of a chapter published in THE ROUTLEDGE HANDBOOK OF TRANSLATION AND TECHNOLOGY uploaded in accordance with the publisher’s self- archiving policy. The final published version (version of record) is available online at the link. Some minor differences between this version and the final published version may remain. We suggest you refer to the final published version should you wish to cite from it.

M3 - Chapter

SN - 9781138232846

T3 - Routledge Handbooks in Translation

BT - The Routledge Handbook of Translation and Technology

A2 - O'Hagan, Minako

PB - Routldege

ER -