While the financial crisis of 2007–8 has served to focus attention on the language of economics and the financial markets, discourse analysts have long been interested in the language of money. Indeed, because money is a social relation, the raw material available to analysts is almost too rich. I therefore draw attention to work that might not immediately look like “money talk.” I also describe the rich variety of work on metaphors of money, economics and finance of which there is an abundance. This research makes clear the ideological struggles around the representation of money and markets. In particular, it clearly shows the erasure of humans and human agency. These struggles are further illuminated by work informed by CDA and multimodal approaches, particularly in relation to the global financial crisis, austerity and poverty porn. It is important that the ideological baggage carried by contemporary understandings of money and debt are described. Research has gone further in its critique of the origins and effects of these ideologies. Finally, the contribution that applied linguists can make around money and debt is significant. However, in order to make positive interventions that emerge from considered critique, a clear set of values is required. Here, too, recent work in linguistics offers valuable perspectives as it focuses on real people in real pain.
|Title of host publication||The Cambridge Handbook of Discourse Studies|
|Publisher||Cambridge University Press|
|Number of pages||665|
|Publication status||Published - Sep 2020|