The effect of fashion e-blogs on women's intention to use

Pantea Foroudi, Alireza Nazarian, Ulfat Aziz

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    Original languageEnglish
    Title of host publicationDigital and Social Media Marketing: Emerging Applications and Theoretical Development
    EditorsNripendra P Rana, Emma L Slade, Ganesh P Sahu, Hatice Kizgin, Nitish Singh, Anabel Gutierrez, Yogesh K Dwivedi
    ISBN (Electronic)9783030243746
    ISBN (Print)9783030243739
    Publication statusPublished - 30 Nov 2019

    Publication series

    NameAdvances in Theory and Practice of Emerging Markets
    PublisherSpringer International Publishing

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