The effect of fashion e-blogs on women's intention to use

Pantea Foroudi, Alireza Nazarian, Ulfat Aziz

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationDigital and Social Media Marketing: Emerging Applications and Theoretical Development
EditorsNripendra P Rana, Emma L Slade, Ganesh P Sahu, Hatice Kizgin, Nitish Singh, Anabel Gutierrez, Yogesh K Dwivedi
PublisherSpringer
Pages19-40
ISBN (Electronic)9783030243746
ISBN (Print)9783030243739
Publication statusPublished - 30 Nov 2019

Publication series

NameAdvances in Theory and Practice of Emerging Markets
PublisherSpringer International Publishing

Cite this

Foroudi, P., Nazarian, A., & Aziz, U. (2019). The effect of fashion e-blogs on women's intention to use. In N. P. Rana, E. L. Slade, G. P. Sahu, H. Kizgin, N. Singh, A. Gutierrez, & Y. K. Dwivedi (Eds.), Digital and Social Media Marketing: Emerging Applications and Theoretical Development (pp. 19-40). (Advances in Theory and Practice of Emerging Markets). Springer.