The effect of fashion e-blogs on women's intention to use

Pantea Foroudi, Alireza Nazarian, Ulfat Aziz

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationDigital and Social Media Marketing: Emerging Applications and Theoretical Development
EditorsNripendra P Rana, Emma L Slade, Ganesh P Sahu, Hatice Kizgin, Nitish Singh, Anabel Gutierrez, Yogesh K Dwivedi
PublisherSpringer
Pages19-40
ISBN (Electronic)9783030243746
ISBN (Print)9783030243739
Publication statusPublished - 30 Nov 2019

Publication series

NameAdvances in Theory and Practice of Emerging Markets
PublisherSpringer International Publishing

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