The Global Business of Coaching: A Meta-Analytical Perspective

David Lines , Christina Evans

Research output: Book/ReportBook


Although coaching has become a global business phenomenon the authors observe, as have others, that the way that coaching has evolved and spread across the globe is not unproblematic. There are a number of challenges/tensions including: different types/genres of coaching; a lack of understanding and relevance of different coaching philosophies and models in different cultural contexts; assessing the equivalency of coaching qualifications and coach credentials, as well as questions over standards and governance, as part of a wider debate around professionalization.

The authors aimed to develop a more critical and thought-provoking book on coaching through retracing the history of coaching as well as investigating the challenges associated with delivering coaching in different contexts, thus producing something that would have resonance with critical scholars, coach educators, and coach practitioners, who want to develop a more reflexive angle on their praxis. Many of the ideas presented in the book are drawn from narrative accounts from commissioners of coaches, coaches and coaches, based in the Asia-Pacific region.
Original languageEnglish
Number of pages274
ISBN (Print)9781138606807
Publication statusPublished - 27 Jul 2020

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