The Real Incentive Behind Green Efforts: The Case of Ikea

Oznur Yurt, Tuncdan Baltacioglu, Esen Andic

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publicationProceedings of International Conference on Value Chain Sustainability (ICOVACS) 2009: Product Design, Branding and Logistics as a Leadership Strategy in a Global Market, Kentucky, USA.
Pages 144-148
Publication statusPublished - 2009

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