Original language | English |
---|---|
Title of host publication | Proceedings of International Conference on Value Chain Sustainability (ICOVACS) 2009: Product Design, Branding and Logistics as a Leadership Strategy in a Global Market, Kentucky, USA. |
Pages | 144-148 |
Publication status | Published - 2009 |
The Real Incentive Behind Green Efforts: The Case of Ikea
Oznur Yurt, Tuncdan Baltacioglu, Esen Andic
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review