Two decades of Net Promoter Score: Relevance or evidence?

Research output: Contribution to journal › Editorial › peer-review

Original language	English
Pages (from-to)	171-173
Journal	International Journal of Market Research
Volume	66
Issue number	2-3
DOIs	https://doi.org/10.1177/14707853241242228
Publication status	Published - 1 May 2024

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@article{549d7cad60c34719b2a689a221a48df9,

title = "Two decades of Net Promoter Score: Relevance or evidence?",

author = "Daniel Nunan",

year = "2024",

month = may,

day = "1",

doi = "10.1177/14707853241242228",

language = "English",

volume = "66",

pages = "171--173",

journal = "International Journal of Market Research",

issn = "1470-7853",

publisher = "SAGE Publications",

number = "2-3",

}