When luxury brand rejection causes brand dilution

D. Khalifa, P. Shukla

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	110-121
Number of pages	12
Journal	Journal of Business Research
Volume	129
Publication status	Published - 5 Mar 2021

Access to Document

@article{c262f459317147ca8f67709d2965d3b1,

title = "When luxury brand rejection causes brand dilution",

author = "D. Khalifa and P. Shukla",

year = "2021",

month = mar,

day = "5",

language = "English",

volume = "129",

pages = "110--121",

journal = "Journal of Business Research",

issn = "2198-7246",

publisher = "Elsevier",

}