Why make multilingual films and TV series? And how are they perceived?: Preliminary resutls on filmmakers' intentions and audiences' reception

Eva Duran Eppler; Irene de Higes Andino; Mathias Kraemer

Why make multilingual films and TV series? And how are they perceived? Preliminary resutls on filmmakers' intentions and audiences' reception

Eva Duran Eppler, Irene de Higes Andino, Mathias Kraemer

Centre for Research in Arts and Creative Exchange

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

Abstract: This chapter presents the first results of a comparative analysis of filmmakers’ intentions and audiences’ reception of multilingualism in audiovisual productions. Multilingual films and TV series are on the increase both in terms of success and penetration of wider audiences in a global market, raising issues related to how filmmakers convey multilingualism and how audiences respond to it. While translation within multilingual productions have received some attention from academic researchers, what has not been investigated to date is the success or failure of what filmmakers intend
to communicate to audiences through multilingualism. This study thus compares two data sets on the issue: interviews in which film directors and scriptwriters outline the intentions they pursue with the use of multilingualism in their productions, and survey data on viewers’ reception of and response to multilingualism in a TV series. While the study reveals certain discrepancies between filmmakers’ intentions and audiences’ responses, which reflect their different roles as creators and viewers of multilingual AV products, the results also show a considerable amount of agreement, particularly on the use of multilingualism as a stylistic and narrative device. The results indicate that
filmmakers’ intentions behind the use of multilingualism are ‘read’ by audiences. This can encourage film distributors and TV broadcasters to ‘make’ viewers watch multilingual films or TV series.

Original language	English
Title of host publication	Translating Audiovisuals in a Kaleidoscope of Languages
Editors	Montse Corrius, Eva Espasa , Patrick Zabalbeascoa
Place of Publication	Bern, Switzerland
Publisher	Peter Lang
Pages	89
Number of pages	112
ISBN (Electronic)	978-3-631-82698-0
ISBN (Print)	978-3-631-82698-0
Publication status	Published - Dec 2019
Event	TraFilm - Barcelona, Spain Duration: 30 Nov 2017 → 2 Dec 2018 http://trafilm.net/blog/post/Trafilm-news/2089/The-TraFilm-Conference-Multilingualism-and-Audiovisual-Translation/

Publication series

Name	Łódź Studies in Language
Publisher	Peter Lang

Conference

Conference	TraFilm
Country/Territory	Spain
City	Barcelona
Period	30/11/17 → 2/12/18
Internet address	http://trafilm.net/blog/post/Trafilm-news/2089/The-TraFilm-Conference-Multilingualism-and-Audiovisual-Translation/

Cite this

Duran Eppler, Eva ; de Higes Andino, Irene ; Kraemer, Mathias. / Why make multilingual films and TV series? And how are they perceived? Preliminary resutls on filmmakers' intentions and audiences' reception. Translating Audiovisuals in a Kaleidoscope of Languages. editor / Montse Corrius ; Eva Espasa ; Patrick Zabalbeascoa. Bern, Switzerland : Peter Lang, 2019. pp. 89 ( Łódź Studies in Language).

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title = "Why make multilingual films and TV series? And how are they perceived?: Preliminary resutls on filmmakers' intentions and audiences' reception",

abstract = "Abstract: This chapter presents the first results of a comparative analysis of filmmakers{\textquoteright} intentions and audiences{\textquoteright} reception of multilingualism in audiovisual productions. Multilingual films and TV series are on the increase both in terms of success and penetration of wider audiences in a global market, raising issues related to how filmmakers convey multilingualism and how audiences respond to it. While translation within multilingual productions have received some attention from academic researchers, what has not been investigated to date is the success or failure of what filmmakers intendto communicate to audiences through multilingualism. This study thus compares two data sets on the issue: interviews in which film directors and scriptwriters outline the intentions they pursue with the use of multilingualism in their productions, and survey data on viewers{\textquoteright} reception of and response to multilingualism in a TV series. While the study reveals certain discrepancies between filmmakers{\textquoteright} intentions and audiences{\textquoteright} responses, which reflect their different roles as creators and viewers of multilingual AV products, the results also show a considerable amount of agreement, particularly on the use of multilingualism as a stylistic and narrative device. The results indicate thatfilmmakers{\textquoteright} intentions behind the use of multilingualism are {\textquoteleft}read{\textquoteright} by audiences. This can encourage film distributors and TV broadcasters to {\textquoteleft}make{\textquoteright} viewers watch multilingual films or TV series.",

author = "{Duran Eppler}, Eva and {de Higes Andino}, Irene and Mathias Kraemer",

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booktitle = "Translating Audiovisuals in a Kaleidoscope of Languages",

note = "TraFilm ; Conference date: 30-11-2017 Through 02-12-2018",

url = "http://trafilm.net/blog/post/Trafilm-news/2089/The-TraFilm-Conference-Multilingualism-and-Audiovisual-Translation/",

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Duran Eppler, E, de Higes Andino, I & Kraemer, M 2019, Why make multilingual films and TV series? And how are they perceived? Preliminary resutls on filmmakers' intentions and audiences' reception. in M Corrius, E Espasa & P Zabalbeascoa (eds), Translating Audiovisuals in a Kaleidoscope of Languages. Łódź Studies in Language, Peter Lang, Bern, Switzerland, pp. 89, TraFilm, Barcelona, Spain, 30/11/17.

Why make multilingual films and TV series? And how are they perceived? Preliminary resutls on filmmakers' intentions and audiences' reception. / Duran Eppler, Eva; de Higes Andino, Irene; Kraemer, Mathias.
Translating Audiovisuals in a Kaleidoscope of Languages. ed. / Montse Corrius; Eva Espasa ; Patrick Zabalbeascoa. Bern, Switzerland: Peter Lang, 2019. p. 89 ( Łódź Studies in Language).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

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AU - de Higes Andino, Irene

AU - Kraemer, Mathias

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N2 - Abstract: This chapter presents the first results of a comparative analysis of filmmakers’ intentions and audiences’ reception of multilingualism in audiovisual productions. Multilingual films and TV series are on the increase both in terms of success and penetration of wider audiences in a global market, raising issues related to how filmmakers convey multilingualism and how audiences respond to it. While translation within multilingual productions have received some attention from academic researchers, what has not been investigated to date is the success or failure of what filmmakers intendto communicate to audiences through multilingualism. This study thus compares two data sets on the issue: interviews in which film directors and scriptwriters outline the intentions they pursue with the use of multilingualism in their productions, and survey data on viewers’ reception of and response to multilingualism in a TV series. While the study reveals certain discrepancies between filmmakers’ intentions and audiences’ responses, which reflect their different roles as creators and viewers of multilingual AV products, the results also show a considerable amount of agreement, particularly on the use of multilingualism as a stylistic and narrative device. The results indicate thatfilmmakers’ intentions behind the use of multilingualism are ‘read’ by audiences. This can encourage film distributors and TV broadcasters to ‘make’ viewers watch multilingual films or TV series.

AB - Abstract: This chapter presents the first results of a comparative analysis of filmmakers’ intentions and audiences’ reception of multilingualism in audiovisual productions. Multilingual films and TV series are on the increase both in terms of success and penetration of wider audiences in a global market, raising issues related to how filmmakers convey multilingualism and how audiences respond to it. While translation within multilingual productions have received some attention from academic researchers, what has not been investigated to date is the success or failure of what filmmakers intendto communicate to audiences through multilingualism. This study thus compares two data sets on the issue: interviews in which film directors and scriptwriters outline the intentions they pursue with the use of multilingualism in their productions, and survey data on viewers’ reception of and response to multilingualism in a TV series. While the study reveals certain discrepancies between filmmakers’ intentions and audiences’ responses, which reflect their different roles as creators and viewers of multilingual AV products, the results also show a considerable amount of agreement, particularly on the use of multilingualism as a stylistic and narrative device. The results indicate thatfilmmakers’ intentions behind the use of multilingualism are ‘read’ by audiences. This can encourage film distributors and TV broadcasters to ‘make’ viewers watch multilingual films or TV series.

M3 - Chapter

SN - 978-3-631-82698-0

T3 - Łódź Studies in Language

SP - 89

BT - Translating Audiovisuals in a Kaleidoscope of Languages

A2 - Corrius, Montse

A2 - Espasa , Eva

A2 - Zabalbeascoa, Patrick

PB - Peter Lang

CY - Bern, Switzerland

Y2 - 30 November 2017 through 2 December 2018

ER -

Duran Eppler E, de Higes Andino I, Kraemer M. Why make multilingual films and TV series? And how are they perceived? Preliminary resutls on filmmakers' intentions and audiences' reception. In Corrius M, Espasa E, Zabalbeascoa P, editors, Translating Audiovisuals in a Kaleidoscope of Languages. Bern, Switzerland: Peter Lang. 2019. p. 89. ( Łódź Studies in Language).