Yeşil Pazarlama ve Yeşil Tedarik Zinciri Yoluyla Sürdürülebilirliğin Sağlanması: (Providing Sustainability through Green Marketing and Green Supply Chain)

Translated title of the contribution: Providing Sustainability through Green Marketing and Green Supply Chain

Tuncdan Baltacioglu, Oznur Yurt, Isik Ozge Yumurtaci

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Translated title of the contributionProviding Sustainability through Green Marketing and Green Supply Chain
Original languageTurkish
Title of host publication13. Ulusal Pazarlama Kongresi Bildiri Kitabı, Çukurova Üniversitesi, Adana/Türkiye
Subtitle of host publicationProceedings of 13rd National Marketing Conrgressö Çukurova University, Adana/Turkey
Pages108-115
Publication statusPublished - 2008

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