Translated title of the contribution | Providing Sustainability through Green Marketing and Green Supply Chain |
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Original language | Turkish |
Title of host publication | 13. Ulusal Pazarlama Kongresi Bildiri Kitabı, Çukurova Üniversitesi, Adana/Türkiye |
Subtitle of host publication | Proceedings of 13rd National Marketing Conrgressö Çukurova University, Adana/Turkey |
Pages | 108-115 |
Publication status | Published - 2008 |
Yeşil Pazarlama ve Yeşil Tedarik Zinciri Yoluyla Sürdürülebilirliğin Sağlanması: (Providing Sustainability through Green Marketing and Green Supply Chain)
Tuncdan Baltacioglu, Oznur Yurt, Isik Ozge Yumurtaci
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review