Regulation and the promotion of national audiovisual content in the era of digital convergence
: a comparative analysis of the United Kingdom, France and Brazil

  • Claudio Nazareno

    Student thesis: Doctoral Thesis


    THIS RESEARCH INVESTIGATES HOW the production and distribution of nationally produced
    television programmes, films and other audiovisual content can be promoted by regulation. The
    study identifies current regulatory tools to promote national content and differences in policy
    approaches. It also identifies new issues resulting from the substantial transformation the media
    environment has undergone in recent years. The audiovisual sector today is characterised by an
    abundance of television channels and telecommunication services and by ongoing digital
    convergence, all impacting on the effectiveness and rationale of content regulation.
    Focused on the UK, France and Brazil, this comparative research investigates the political,
    regulatory, socio-cultural, economic, technological and market changes of the communication
    services in the recent decades and how this has impacted on the provision of national audiovisual
    content. The starting point of the analysis are the 1980s, when broadcasting started to be gradually
    liberalised, and it concludes in the 2000s, when information technologies, telecommunications and
    broadcasting converge into interconnected, complementary and supplementary services.
    This research offers a three step method of analysis which contributes to a new understanding of
    the mechanisms and implications involved in the production and distribution of nationally produced
    content in digital times. In the first step, the various socio-cultural aims of communication services
    as enacted in legislation are analysed. The second step explores the consequent regulatory tools
    for the fulfilment of those objectives. The third step provides a market evaluation of the audiovisual
    industries, which broadcasters and other distribution platforms provide which kind of content, and
    also looks at audiences‟ viewing preferences to get a better understanding of what type of content
    should be supported through legislation. As outcomes, this research proposes to academics,
    policymakers and regulators a new definition for national content and a series of regulatory actions
    for fostering national audiovisual industries in times of digital convergence.
    Date of Award28 Mar 2013
    Original languageEnglish
    Awarding Institution
    • University of Roehampton
    SupervisorPaul Rixon (Supervisor) & William Brown (Supervisor)

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